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Wintel, take 2? Companies partner on digital home | |
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| Time: 00:38 EST/05:38 GMT | News Source: CNET | Posted By: Robert Stein | ||
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Intel and Microsoft teamed up to create and tackle the PC world. Next up: the digital-entertainment world. The two companies will announce on Thursday a joint marketing campaign for television, print, cinema and online advertising aimed at showing consumers what they can do with their digital entertainment technologies. Those technologies might include Microsoft's Windows XP Media Center Edition 2005 or Intel's Pentium 4 processors. Expenses for the campaign are estimated to be in the low tens of millions of dollars and will be split between the two companies. It will run from Nov. 7 until late January. | ||
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