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Apple Places First in PC Customer Satisfaction, New Study Says | |
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| Time: 13:59 EST/18:59 GMT | News Source: Mac Observer | Posted By: Erick Cordero | ||
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Apple Computer reported the highest score among personal computer makers in U.S. customer satisfaction for 2004, according to the results from the American Customer Satisfaction Index (ACSI), released Tuesday. Apple's score improved by four points for a second consecutive year. Compiled by the University of Michigan Business School and the American Society for Quality, the new results show Apple with a score of 81, making a 5.2% jump over last year and a 5.2% jump since the survey was taken in 1995. Apple returns to the number one spot in PC satisfaction after falling to second in 2003 to Dell who edged out the Mac maker by one percentage point. | ||
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