The recent suspicion that Microsoft may be courting No. 2 Internet service provider EarthLink lends further evidence that the software giant's Internet strategy has fallen short of expectations. In the aftermath of Earthlink's strategy alteration with long-distance giant Sprint, several signs point to a possible partnership between Microsoft's MSN dial-up Internet access service and the company. Industry analysts say a tie-up could behoove both companies in their battles with online giant AOL Time Warner.
Microsoft has spent heavily to close the gap between its 4-million-subscriber-strong MSN service and America Online, the world's largest ISP. A pact with EarthLink would more than double MSN's customer base. For EarthLink, Microsoft's involvement could lend further credibility with consumers, greater access to PC maker partnerships and promotional power.
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