Microsoft's XBox could succeed in grabbing the lion's share of the local game console hardware market by November this year, sources told CNETAsia. Sony's Playstation 2 (PS2) and the XBox are currently embroiled in a two-way fight for market dominance in the republic, with the PS2 traditionally holding its edge over the newer rival. However, it appears that Sony's edge is being eroded fast. According to an industry source, the XBox is actually outselling the PS2, garnering 65 percent of the monthly console shipments in Singapore. The PS2, launched in February 2000, has been well-received worldwide. The XBox, first launched in the United States in November 2001, only made its Singapore debut a year later. Despite the lag, it appears Microsoft's unrelenting sales and marketing push in the island-state is starting to produce results.
|