Americans are tired of celebrating birthdays, and it's not because they live in a society obsessed with staying young. According to a recent survey by MarketFacts, the majority of Americans say their birthday feels no different from any other day of the year, and a third of those surveyed say their lack of enthusiasm stems from the hassle of planning a party.1
Americans are busier than ever. For many, life moves so fast they find it hard to keep up with work, family, school and activities, and still manage to have some fun. But the more hectic life gets, the more important it becomes to rejuvenate the routine and accentuate the special moments.
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