MSN's searchable news site was updated Thursday with more personalization features, following in the newbie footsteps of Amazon.com's search engine.
Last fall, Microsoft's Web portal launched Newsbot, a searchable database of news from thousands of publications, which tailors news for Web surfers based on their reading habits. Still in test form, Newsbot now lets people view their search history and store past material, a feature MSN calls "The Daily Me." Adding a more social flair to the service, "The Daily We" lets people view stories commonly read by other Newsbot visitors with the same taste.
"Personalization is a huge cornerstone for MSN to make search more relevant for consumers," said Karen Redetzki, MSN product manager.
Newsbot is currently only available to people in 10 countries, including the United Kingdom, France and Italy. It can also be accessed from MSN's research Web site, Sandbox, which launched Thursday.
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