| ActiveMac | Anonymous | Create a User | Reviews | News | Forums | Advertise |
|
|
|
User Controls |
|
New User |
|
Login |
|
Edit/View My Profile |
|
|
|
|
|
|
|
ActiveMac |
|
Articles |
|
Forums |
|
Links |
|
News |
|
News Search |
|
Reviews |
|
|
|
|
|
|
|
News Centers |
|
Windows/Microsoft |
|
DVD |
|
ActiveHardware |
|
Xbox |
|
MaINTosh |
|
News Search |
|
|
|
|
|
|
|
ANet Chats |
|
The Lobby |
|
Special Events Room |
|
Developer's Lounge |
|
XBox Chat |
|
|
|
|
|
|
|
FAQ's |
|
Windows 98/98 SE |
|
Windows 2000 |
|
Windows Me |
|
Windows "Whistler" XP |
|
Windows CE |
|
Internet Explorer 6 |
|
Internet Explorer 5 |
|
Xbox |
|
DirectX |
|
DVD's |
|
|
|
|
|
|
|
TopTechTips |
|
Registry Tips |
|
Windows 95/98 |
|
Windows 2000 |
|
Internet Explorer 4 |
|
Internet Explorer 5 |
|
Windows NT Tips |
|
Program Tips |
|
Easter Eggs |
|
Hardware |
|
DVD |
|
|
|
|
|
|
|
Latest Reviews |
|
Applications |
|
Microsoft Windows XP Professional |
|
Norton SystemWorks 2002 |
|
|
|
Hardware |
|
Intel Personal Audio Player 3000 |
|
Microsoft Wireless IntelliMouse Explorer |
|
|
|
|
|
|
|
Site News/Info |
|
About This Site |
|
Affiliates |
|
ANet Forums |
|
Contact Us |
|
Default Home Page |
|
Link To Us |
|
Links |
|
Member Pages |
|
Site Search |
|
Awards |
|
|
|
|
|
|
|
Credits |
 |
Microsoft and IBM Move Accounts | |
|
||
| Time: 02:12 EST/07:12 GMT | News Source: Bink.nu | Posted By: Joshua Baer | ||
|
Two technology giants, IBM and Microsoft, are reassigning promotional accounts with spending estimated at more than $500 million, decisions that underline the increasing importance of marketing communications outside the realm of traditional advertising. The accounts being awarded by International Business Machines and Microsoft to agencies owned by the Interpublic Group of Companies and the WPP Group cover assignments unrelated to producing television commercials, print advertisements and billboards. Rather, the work is primarily centered on what is known as customer relationship management - that is, efforts to strengthen the loyalties of current customers that can range from offers of free merchandise to invitations to sponsored events. | ||
|
Write Comment
Return to News |
Displaying 501 through 525 of 525 Prev | First |
The time now is
1:44:42 PM
ET.
Any comment problems? E-mail us |
|
Write Comment
Return to News |
Displaying 501 through 525 of 525 Prev | First |
The time now is
1:44:42 PM
ET.
Any comment problems? E-mail us |
