On Nov. 2 and Nov. 3 in New York and Los Angeles, the Xbox team from
Microsoft Corp. will present Xbox(TM) Unleashed, a 48-hour continuous gameplay
marathon pitting gamers against one another in intense head-to-head competition.
In addition to providing gamers with the chance to get their hands on the Xbox
video game system and Xbox games before the system is available at retail, Xbox
Unleashed will allow gamers to compete in full public view and show the world
what serious gameplay is all about.
The 48-hour marathon will test participants' skills on many of the
exhilarating and diverse Xbox games that will be available at launch, including
"Amped(TM): Freestyle Snowboarding," "Fuzion Frenzy(TM)," "Halo(TM)" and
"Project Gotham Racing(TM)" from Microsoft Game Studios; "DOA3(TM)" from Tecmo;
"Cel Damage" from Electronic Arts; "NASCAR(R) Heat 2002" from Infogrames; and
"Tony Hawk's Pro Skater(TM) 2x" from Activision(R). Cumulative scores for each
competitor will be tracked, and at the end of the marathon the gamer with the
most points in each location will be crowned the Ultimate Xbox Gamer.
The winners will walk away with bragging rights and one of three prize
packages. The grand prize is a customized Ford Explorer Sport Trac with Pioneer
Audio/Video systems and an integrated Xbox system. Second place is an Xbox
console and Xbox games, as well as a spring break trip for four to San Felipe in
Baja California, Mexico, sponsored by Official Xbox Magazine. Third place is an
Xbox console and Xbox games, food for a year from Taco Bell(R) and beverages for
a year from SoBe. Taco Bell will be on site at the marathon offering samples of
its new chicken quesadilla, and SoBe will be serving beverages for the duration
of the video game marathon at both the New York and Los Angeles venues.
Gamers who want to experience Xbox and the games at their own pace can choose
the noncompetitive, free play area, which will also include prize giveaways and
entertainment. In addition to the titles featured in the competitive area,
gamers in the free play area will have access to "Madden NFL(TM) 2002" and
"NASCAR Thunder(TM) 2002" from Electronic Arts; "Mad Dash Racing" from Eidos; "NHL(R)
Hitz(TM) 20-02" from Midway; "Oddworld: Munch's Oddysee(TM)" and "NFL(TM) Fever
2002" from Microsoft Game Studios; "TransWorld Surf(TM)" from Infogrames; and
Shrek(TM) from TDK Mediactive. DJs from 92.3 K-ROCK in New York and 106.7 KROQ
in Los Angeles will broadcast live from the event.
"Xbox Unleashed will capture the true spirit of what it means to be a gamer:
fierce competition, loads of intensity and lack of sleep," said John O'Rourke,
director of Xbox Sales and Marketing at Microsoft. "We're very excited to bring
gamers together for 48 hours to unleash the Xbox difference and preview some of
the most highly anticipated games of all time before they are available at
retail."
Head of the Line Contest
Before the marathon, gamers across the country will have the opportunity to
win* a place at the "head of the line" and be among the first round of gamers to
kick off the competition at Xbox Unleashed. From now until Oct. 24, Xbox.com
will host an online contest at
http://www.xbox.com/unleashed/. Gamers who correctly answer a series of
trivia questions will be entered into a drawing from which two lucky winners
will win travel and accommodations courtesy of Xbox.com to attend Xbox Unleashed
(one to New York City and one to Los Angeles to be determined by Xbox).
Marathon Details
Xbox Unleashed will start in each location at 12:01 a.m. local standard time
on Friday, Nov. 2, and end at 11:59 p.m. on Saturday, Nov. 3. Event locations
are as follows:
New York
Metronome
915 Broadway (at 21st Street)
New York, NY 10010
Los Angeles
Universal City Walk
100 Universal City Plaza
Universal City, CA 91608
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