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Microsoft Gears Up Xbox Marketing Machine | |
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| Time: 10:33 EST/15:33 GMT | News Source: Reuters | Posted By: Byron Hinson | ||
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The marketing wheels at Microsoft Corp are grinding into motion as the software giant gears up to launch its Xbox video game console, which it envisions not only as a gaming machine but an entertainment hub for the home. With less than a month to go before the Nov. 15 debut of Microsoft's big foray into the $20 billion-a-year global video game market, the company is marshaling everything from Mexican food to 18-wheel trucks to preach the Xbox gospel, executives said on Friday. ``On the marketing side it's all about building buzz,'' said Robbie Bach, Microsoft's ``Chief Xbox Officer'', told Reuters in an interview. The first advertisements are just now starting to appear in gaming magazines, marking the beach-head of a half-billion-dollar campaign to sell the Xbox over the next year and a half. Soon, ads on youth-oriented television stations like MTV and WB will start beaming the message to legions of potential buyers, mostly the 15-to-25-year-old males Microsoft sees as its key audience. | ||
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