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TV-style Adverts Arrive on Web | |
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| Time: 11:19 EST/16:19 GMT | News Source: BBC | Posted By: Joshua Baer | ||
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"Net users may have to get used to watching TV ads between web pages, if trials currently under way on high profile websites are successful. The new video ads are being tested on 15 sites over the next five weeks. They are the result of a collaboration between online ad developers, Unicast, and software giant, Microsoft. But though users may find them annoying, they could ultimately reduce the overall number of web advertisements in the long term." | ||
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