Windows XP is the first stage of the highly-touted, little-understood Microsoft.Net strategy that could change our way of working. Peter Osbourne had a simple idea: He and his team of 10 programmers at Dollar Rent A Car Systems created software code that made it possible for people to rent autos through the Web sites of Southwest Airlines and other partners. Little did he know that he had contributed to a marketing revolution that would reinvent the world's largest software company around a colossal technology campaign known as Microsoft.Net. Suddenly, the car project became a showcase for the burgeoning Web services initiative, with Osbourne as its poster child.
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