The head of Microsoft Corp's MSFT.O Xbox game console business said on Thursday the company's main benchmark when it comes to pricing would remain Sony Corp 6758.T and not Nintendo Co Ltd 7974.OS. The comments from Robbie Bach, Microsoft's chief Xbox officer, followed a price cut by Nintendo in the United States on its GameCube console to $99 from $149 in a move aimed at building momentum for the crucial holiday season.
|