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Microsoft's "Fly" ad campaign grounded | |
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| Time: 09:10 EST/14:10 GMT | News Source: Reuters | Posted By: Robert Stein | ||
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Microsoft will kick off the advertising campaign for its upcoming Windows XP operating system next week with the slogan, "Yes You Can," after "Prepare to Fly" was scrapped in the wake of the Sept. 11 attacks, company executives said Thursday. Microsoft's ad blitz is part of a four-month, $200 million marketing program around Windows XP, the latest version of the software giant's flagship product. Many in the PC and software industries are hoping Windows XP will breathe life into the sectors, which have been hammered by the slowing economy and sagging consumer confidence. | ||
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