I was going to call this article, "What happens when Steve Jobs retires?" or "Apple after Steve Jobs," in deference to taste, but then I decided that I wanted as many people to read it as possible, so... I succumbed. I just want you to know that I felt a pang of guilt typing that headline on a Mac.
Steve Jobs is Apple. Apple is Steve Jobs. Steve Jobs without Apple still manages to produce the foundation for what Apple will become NeXT (after they pay him $400 million) while, in his spare time, heading a movie studio that only produces runaway box office hits. Apple without Steve Jobs produces Performas.
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