Even as the power and affordability of consumer technology have advanced dramatically in the past five years, concerns ranging from apprehension about upgrades to the economic downturn have kept many people out of stores. In a pilot project to help change the way people shop for technology solutions, Microsoft and Hewlett-Packard (HP) have recently joined forces to open "experience centers" in retail stores in four states -- with more to come in the fall across the U.S. The centers are comprised of individual kiosks that feature complete technology solutions around specific scenarios, such as the digital-photography experience or the music experience.

"The Microsoft/HP experience centers are intended to help demystify technology for mainstream consumers," says Darrell West, director of business and retail strategy for Microsoft's Home and Retail Division. "Technologies like digital cameras and wireless networks have become a lot more accessible. Placed in the retail stores where customers make their purchases, these centers allow us to show consumers that these latest products are not just for technology enthusiasts." The pilot program launched July 26 when seven centers opened in metropolitan areas in the U.S. (see list of locations at right). Three more openings are planned for September at sites to be announced.