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  "Access Hollywood's" Relationship With MSN Pays Off In Web Site Ratings Climb
Time: 04:32 EST/09:32 GMT | News Source: Microsoft Press Release | Posted By: Alex Harris

If Web sites were like television schedules, AccessHollywood.com on MSN® would be described as "ruling its time slot." Audience figures in the June 2003 Nielsen//NetRatings report reveal that the online site for "Access Hollywood," the NBC Enterprises-produced entertainment news program, had more than four times the number of unique users than the online site of its closest on-air rival, http://www.etonline.com/. The number of visitors to AccessHollywood.com on MSN, hhttp://accesshollywood.msn.com/, which is hosted and maintained by MSN Entertainment, has increased by more than 300 percent since June 2002 to more than 2.5 million unique users in June 2003.* "Access Hollywood" and MSN are capitalizing on the traffic surge by rolling out a redesigned site with new features and a dazzling new look. The new site, which is live today, incorporates "Access Hollywood's" unique on-air look and branding.

"'Access Hollywood' viewers understand that we are the first source for their Hollywood news on the air as well as on the Web, with our relationship with MSN," said Rob Silverstein, executive producer of "Access Hollywood." "Being a premier content partner on MSN Entertainment, and with our redesigned site, we're in an even better position to drive awareness -- and viewership -- for our show." Among the new features is a "Tonight on Access" section, which previews the top three stories to be shown on that evening's television broadcast. Another feature of the redesign is the new "Video Vault" section, which gives users the ability to watch more video clips from "Access Hollywood" broadcasts. This new feature is another example of the MSN commitment to provide in-demand broadband-enhanced content across its network.

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