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Google ads a threat to eBay trademark? | |
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| Time: 15:19 EST/20:19 GMT | News Source: CNET | Posted By: Alex Harris | ||
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Auction giant eBay has moved to block Google advertisers from using its trademark in sponsored search results that appear on Google and across the Web. In the past month, eBay sent a letter to Google requesting it to refuse to sell search-related ads that use eBay's trademarked name, including variations and phrases. According to company spokesman Kevin Pursglove, eBay requested the action "so that third-party advertisers do not abuse the intellectual property of the company." Auction giant eBay has moved to block Google advertisers from using its trademark in sponsored search results that appear on Google and across the Web. In the past month, eBay sent a letter to Google requesting it to refuse to sell search-related ads that use eBay's trademarked name, including variations and phrases. According to company spokesman Kevin Pursglove, eBay requested the action "so that third-party advertisers do not abuse the intellectual property of the company." | ||
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