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  Xbox chief sees games reaching a broader base
Time: 08:44 EST/13:44 GMT | News Source: Seattle Times | Posted By: Robert Stein

Robbie Bach is the executive at Microsoft who guides Xbox development. His title reflects it: senior vice president of the Home & Entertainment division and chief Xbox officer. Bach, who joined the company in 1988 as a product manager for Microsoft Works, met with The Seattle Times yesterday at the Electronics Entertainment Expo, or E3, in Los Angeles to talk about the video-game industry.

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#801 By 4240821 (178.173.249.36) at 3/20/2026 1:20:07 AM
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