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Microsoft prepares Windows Server ads | |
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| Time: 00:42 EST/05:42 GMT | News Source: CNET | Posted By: Bill Roach | ||
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Microsoft will launch a multimillion-dollar advertising campaign on Thursday to promote Windows Server 2003 to cash-strapped IT managers. The Redmond, Wash.-based software company said ads touting the thrice-delayed operating system will appear in print, television, outdoor and Internet promotions. The cost of the campaign, developed by McCann Erickson, will comprise a "significant portion" of Microsoft's overall $200 million to $250 million budget for enterprise software marketing, according to spokesman Tom Pilla. | ||
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