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  Microsoft Unveils "Media2Go" Portable Media Player Platform
Time: 11:22 EST/16:22 GMT | News Source: Microsoft Press Release | Posted By: Robert Stein

During his keynote address at the 2003 International Consumer Electronics Show (CES), Bill Gates, chairman and chief software architect of Microsoft Corp., unveiled the first prototype of a portable media player (PMP), based on the device platform code-named "Media2Go." "Media2Go" devices are handheld personal media players that enable entertainment on the go by providing consumers with an easy and complete solution to download, store and play back all their favorite digital media content including video, music and photos. Microsoft also announced that it is working with Intel Corp., whose early pioneering work on the personal video player (PVP) led to jointly delivering the first "Media2Go" hardware reference design developed on the Intel XScale-based processors. In addition, Microsoft announced that leading consumer electronics companies, including Samsung Electronics Co. Ltd., ViewSonic Corp., SANYO Electric Co. Ltd, and iRiver are planning to deliver a variety of PMP devices based on "Media2Go" for the 2003 holiday season.

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