"When Verisign bought Mark Shuttleworth's Thawte Consulting almost
three years ago, it gave Verisign 99% of the SSL server certificates
deployed on the internet. However, very shortly afterwards Microsoft
relaxed its policy of refusing requests for new root certificates in
Explorer. Root certificates introduced at that time now have
reasonably good ubiquity, and are permitting a much wider range of
players to compete effectively in the market. Most of the Certificate
Authorities now understand that the market is a naturally price
sensitive one, with a large number of sites simply going with the
cheapest certificate on the premise that they all approximately do
the same thing."
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