The new kiosks are in addition to the 21 centers it began opening in July in seven markets, putting its own spin on a computer retailing strategy that Gateway Inc. (NYSE:GTW - news) and Apple Computer Inc. (NasdaqNM:AAPL - news) have already adopted by opening their own stores.
Unlike Gateway and Apple, however, people who visit the Dell kiosks will not be able to walk out of the stores, some of which are as small as 10-feet by 12-feet, with a PC and a printer or other gizmos under their arms. Customers can view and test the equipment, but sales must go through the company's Web site.
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