TOKYO and REDMOND, Wash. -- Oct. 18, 2002 -- Matsushita Electric Industrial Co. Ltd. (Panasonic) and Microsoft Corp. today unveiled a new technology they have co-developed that enables a dramatically improved method of storing, arranging and playing back personal digital photo, music and video collections on recordable discs such as CD-RW media. Called HighM.A.T. (TM) , which stands for High-performance Media Access Technology, this new technology is designed to significantly improve interoperability for digital media content between PCs and popular electronic devices such as CD players, car stereos and living room DVD devices. CDs created using the HighM.A.T. technology will be fully compatible with existing devices that play back recordable disc media. Panasonic, Microsoft and Fuji Photo Film Co. Ltd. (Fujifilm) will adopt this new technology for use in their future products. The HighM.A.T. specification will also be available for easy licensing by other consumer electronics companies and software developers at http://www.HighMAT.com/.
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