| ActiveMac | Anonymous | Create a User | Reviews | News | Forums | Advertise |
|
|
|
User Controls |
|
New User |
|
Login |
|
Edit/View My Profile |
|
|
|
|
|
|
|
ActiveMac |
|
Articles |
|
Forums |
|
Links |
|
News |
|
News Search |
|
Reviews |
|
|
|
|
|
|
|
News Centers |
|
Windows/Microsoft |
|
DVD |
|
ActiveHardware |
|
Xbox |
|
MaINTosh |
|
News Search |
|
|
|
|
|
|
|
ANet Chats |
|
The Lobby |
|
Special Events Room |
|
Developer's Lounge |
|
XBox Chat |
|
|
|
|
|
|
|
FAQ's |
|
Windows 98/98 SE |
|
Windows 2000 |
|
Windows Me |
|
Windows "Whistler" XP |
|
Windows CE |
|
Internet Explorer 6 |
|
Internet Explorer 5 |
|
Xbox |
|
DirectX |
|
DVD's |
|
|
|
|
|
|
|
TopTechTips |
|
Registry Tips |
|
Windows 95/98 |
|
Windows 2000 |
|
Internet Explorer 4 |
|
Internet Explorer 5 |
|
Windows NT Tips |
|
Program Tips |
|
Easter Eggs |
|
Hardware |
|
DVD |
|
|
|
|
|
|
|
Latest Reviews |
|
Applications |
|
Microsoft Windows XP Professional |
|
Norton SystemWorks 2002 |
|
|
|
Hardware |
|
Intel Personal Audio Player 3000 |
|
Microsoft Wireless IntelliMouse Explorer |
|
|
|
|
|
|
|
Site News/Info |
|
About This Site |
|
Affiliates |
|
ANet Forums |
|
Contact Us |
|
Default Home Page |
|
Link To Us |
|
Links |
|
Member Pages |
|
Site Search |
|
Awards |
|
|
|
|
|
|
|
Credits |
 |
Interactive Advertising Bureau, Doubleclick, MSN, And CNET Networks Release Groundbreaking Online Brand Research Findings | |
|
||
| Time: 14:36 EST/19:36 GMT | News Source: Microsoft Press Release | Posted By: Viper | ||
|
In a joint presentation of research studies, the Interactive Advertising Bureau (IAB), and member companies DoubleClick Inc. and MSN today unveiled their separate studies on the effectiveness of branding on the Internet at a press conference in New York City. Separately, CNET Networks Inc. today released information from a study done with Millward Brown Intelliquest. The three research studies presented in New York City today examined the brand effectiveness of online marketing units including the Interactive Marketing Units, for which the IAB issued voluntary guidelines in February of this year. Other elements tested were different technologies and a variety of ad placements. | ||
|
Write Comment
Return to News |
Displaying 526 through 547 of 547 Prev | First |
The time now is
11:40:17 AM
ET.
Any comment problems? E-mail us |
|
Write Comment
Return to News |
Displaying 526 through 547 of 547 Prev | First |
The time now is
11:40:18 AM
ET.
Any comment problems? E-mail us |
