When corporate customers and partners come to visit Microsoft's main campus, they might expect a cup of coffee, a conference room discussion, introductions, or other formalities. Some, however, are put to work. At the new Center for Information Work (CIW), visiting customers get to use experimental devices and still-in-development Microsoft software to solve a simulated business crisis. The CIW, which opens this week, is an immersive demonstration lab for customers and partners. And rather than making visitors look at a series of static displays like a museum of the future, it actually puts them to work in a setting that could very well be an office of the year 2006.
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