In an attempt to steal some thunder from Microsoft's Windows Media 9 launch party Thursday, competitor RealNetworks hired guerrilla marketers to hold signs boasting its own software outside the event's location at the Hollywood and Highland Complex in Los Angeles.
RealNetworks — whose founder and Chief Executive Rob Glaser was once a Microsoft executive — said the marketers were quickly escorted off the premises, but not before they handed out several hundred CD versions of its software to play audio and video online.
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