The UK arm of Enta, the Taiwanese OEM distie, has provoked a furious response from rivals, for selling Microsoft OEM licences at two per cent below cost. For cash, presumably upfront, of course. 'Commercial suicide', says Ideal Hardware: "...shooting themselves in the foot," says Bytes Technology Group. Enta denies it's selling at a loss. It's not doing this for cashflow purposes, the company is cash-rich, it says. Enta is merely passing on the benefits to customers gained because the managing director had been "prudent to get a good dollar rate [Enta buys in dollars] and was able to pass on the savings".
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