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Branding Time at MSNBC | |
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| Time: 08:22 EST/13:22 GMT | News Source: Journalism Review | Posted By: Robert Stein | ||
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It would be so much easier if what you were about to read was a majestic tale of the forces of good taking a stand against the forces of evil as an editor walks out the door rather than compromise his principles. But, as is often the case when Microsoft is involved, ease isn’t part of the equation. [Nope, I’m not a Mac-o-phile; I write from daily experience.] Instead, the story of MSNBC.com, the ambitious joint venture of Microsoft and General Electric’s NBC News, is more about pragmatism than high drama -- although the search for a new editor in chief does add a touch of mystery, as does the redesign now in progress for one of online journalism’s most distinctive sites. | ||
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