The MSN® network of Internet services today announced that it has signed a $9.1 million agreement with eDiets.com Inc. (OTCBB "EDET") ("eDiets"), the leader in personalized online diet programs and an emerging force in personalized online fitness and motivation programs. Under the agreement, eDiets will place its advertising and original content more broadly across MSN, the most popular online destination on the Web.
The deal, which applies to the MSN network within the United States, renews and expands an earlier promotional agreement between the two online leaders. The agreement provides eDiets with several types of advertising on MSN, including standard online space and "content modules" on MSNBC (http://www.msnbc.com/), MSN WomenCentral (http://women.msn.com/), Slate® online magazine (http://slate.msn.com/) and other top MSN sites. eDiets also will promote its services through the WebCourier® HTML newsletter distribution service -- a highly targeted e-mail program delivered through the MSN Hotmail® service, the world's most popular Web-based e-mail service* -- to consumers who opt in to the service.
In addition, the agreement allows eDiets to reach the 270 million worldwide visitors to MSN each month -- the most portal traffic on the Web -- with its personalized diet and fitness programs through two co-branded minisites. One minisite will be hosted by MSN WomenCentral, an online resource providing women with tools and expert advice, and the other by MSNBC, the leading Internet news site.
This extended alliance with MSN and its affiliates is eDiets' largest-ever marketing agreement, and -- with the preferred sponsorships and integration of original content -- also one of the most extensive.
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