SEGA Sports(TM), the brand that continues to set new standards in sports gaming, today announced the signing of former University of Nebraska quarterback and 2001 Heisman® Trophy Winner Eric Crouch to serve as the official spokesperson and cover athlete for SEGA Sports(TM) NCAA® College Football 2K3. Produced by Visual Concepts, the development house behind the sports video game revolution and makers of the acclaimed NFL 2K and NBA 2K series, NCAA College Football 2K3 will deliver an authentic college football experience never before seen in sports video games, in time for the start of the 2002 college football season.

"Eric Crouch took the role of college quarterback to a new level, so drafting him for the SEGA Sports team was a natural choice. He epitomizes what SEGA Sports stands for; a commitment to revolutionizing the sport," said Tom Nichols, group director of sports marketing, SEGA of America. "Eric met with the development team to help recreate the look and feel of college football, including enhancing the option play in our game. With his help and the many advancements in the game, 'SEGA Sports NCAA College Football 2K3' will definitely score a touchdown with gamers this season."