When is a chip not just a chip? When Apple is involved. Apple's decision to put Intel processors in Macs starting next year provoked a wide range of strong emotions on Monday from software developers, industry analysts, and the company's famously opinionated user base, with one analyst at Prudential Equity Group saying: "By switching to a more mass-market processor, Apple likely risks diluting its value proposition as it has less control over the product roadmap. Apple also likely risks alienating its core loyalist base."
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