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SBC Communications Selects Microsoft TV For Advanced IP television Service | |
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| Time: 15:11 EST/20:11 GMT | News Source: Microsoft Press Release | Posted By: Jonathan Tigner | ||
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SBC Communications Inc. (NYSE:SBC) today announced an agreement with Microsoft Corp. (Nasdaq: MSFT) to provide next-generation television services using the new Microsoft® TV Internet Protocol Television (IPTV) Edition software platform. The SBC IPTV deal with Microsoft, valued in excess of $400 million over 10 years, is the first of its kind for any U.S.-based telecommunications provider. "Our service will change the way people experience TV. Finally, customers will watch what they want, when they want -- from a virtually unlimited and interactive content selection," said Edward E. Whitacre Jr., SBC Communications Inc. chairman and CEO. "We will deliver integrated communications and entertainment services to enhance the digital lifestyle of our customers." SBC Labs has been testing an IP-based television service built on the Microsoft TV IPTV Edition platform since June 2004. SBC companies and Microsoft will begin field trials in mid 2005 and plan commercial availability of the IP-based television platform in late 2005. | ||
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