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Closing the Gap, Part 1 | |
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||
| Time: 00:40 EST/05:40 GMT | News Source: Microsoft | Posted By: Robert Stein | ||
|
Eric talks about the function of proactive sales in a small ISV. At some point in the many activities of a small independent software vendor (ISV), the customer trades money for software. No column on "The Business of Software" could be complete without some discussion of this magical event. | ||
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