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Microsoft seeks spots in 'cool' TV shows | |
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| Time: 10:18 EST/15:18 GMT | News Source: ZDNet UK | Posted By: Brian Kvalheim | ||
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Microsoft is trying to shed its geeky image by placing its products on trendy TV programmes like "24" and "The Wire" Microsoft is promoting its Windows products on popular TV shows like Fox's "24" and HBO's "The Wire," airing this autumn, as part of the software company's push to transform the PC's image from "geek to sleek." Microsoft formed a group last November to gain exposure for Windows products in sports and entertainment programming, according to Andy Ma, Microsoft's program manager for strategic placement. | ||
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