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Microsoft: The Surface Is Shiny, But Things Remain A Mess Underneath | |
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| Time: 07:28 EST/12:28 GMT | News Source: Forbes.com | Posted By: Robert Stein | ||
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Twenty years ago, when Microsoft was on the rise, it decided to spend the then princely sum of $100 million on an ad campaign to tell the world about itself. The image spots asked “Where do you want to go today?” While the actual commercials were sometimes a bit weird, Microsoft CEO Satya Nadella might want to dust off the question itself right about now. After the launch of the new Surface Pro 3 this week, the company seems completely lost. And while Microsoft has the financial resources that prevent it from falling into a crisis state anytime soon, it needs to decide what businesses it wants to be in over the next several years and how it plans to keep on making money. The last year has not been encouraging. | ||
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