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Microsoft vs. RIM: Who markets better to businesses? | |
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| Time: 01:25 EST/06:25 GMT | News Source: *Linked Within Post* | Posted By: Kenneth van Surksum | ||
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Consumer marketing is a strange fish. Those who love their Research in Motion BlackBerry cellphone/email machines generally are very brand loyal. I know a few people who always want the latest BlackBerry when it's released, regardless of style or function or size. As long as it is the latest, they want it. Even though a BlackBerry can make work away from the office much easier, the addiction many have to it can be disturbing at times. We already have 24/7 cellphone voice access, and now we have 24/7 email access. Is it healthy? That's been the subject of quite a few psychology papers I'd suspect. | ||
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