Peter Moore, part of the wacky Xbox PR duo of Allard & Moore, was interviewed by MTV yesterday, and he delivered some interesting news regarding upcoming Xbox 360 projects. But first, let's draw our attention to this mind-boggling rumination from Mr. Moore, regarding deliberations as to the upcoming system's name:
"We tried Xbox 2. We tried a number of names. Went around the world for four months, and Xbox 2 got a shrug of the shoulder. Then we explained the Xbox 360 as a living entertainment experience powered by human energy [that] revolves around you and makes you at the center of your experience [and] people were like [snaps fingers] ... 'I get that.' "
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