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'Plays for sure' means Microsoft's inside | |
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| Time: 00:38 EST/05:38 GMT | News Source: E-Mail | Posted By: Jonathan Tigner | ||
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Thanks, Louis. Microsoft is planning a new branding campaign similar to "Intel Inside" for its Windows Media audio and video technology, hoping to highlight the near-ubiquity of its multimedia technology, sources familiar with the plans say. The "Plays for sure" campaign will include a logo on devices that support Microsoft's Windows Media and will be advertised by download services that distribute files in that format, sources said. Although not specifically using the Windows Media brand name, the campaign is aimed at assuring consumers that all services and devices carrying the logo will be compatible with each other. Microsoft has also been building its own MSN-branded digital music store to compete with Apple's iTunes. Digital music executives say they expect it to be rolled out along with the release of the Windows Media 10 software next week. | ||
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