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  In-game ads going metric
Time: 17:29 EST/22:29 GMT | News Source: Gamespot | Posted By: Amanda Murphy

At a press briefing at the Museum of Television and Radio in New York City this morning, Activision and Nielsen Entertainment announced their intention to team up and develop a new in-game advertising initiative. The new initiative will let game companies supply advertisers with audience measurement metrics to help them assess the effectiveness of in-game advertising.

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