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MSN, ESPN in Content, Marketing Agreement | |
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||
| Time: 06:22 EST/11:22 GMT | News Source: Internet News | Posted By: Matthew Sabean | ||
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In a vast new content-sharing arrangement, Microsoft's MSN Web portal will host online content from ESPN.com -- promoting the sports site on MSN -- but will exact several significant marketing benefits in return. Beginning Thursday, New York-based ESPN.com will be the exclusive sports content provider for MSN's sports channel -- dubbed on MSN's front page as "Sports by ESPN." The site's content also will be eventually available on MSN's Mobile site. And the two properties' content is expected to be further integrated following a planned revamping and redesign of the MSN site during the coming months. | ||
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