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WB Animation & Xbox Form Unprecedented Partnership | |
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| Time: 17:24 EST/22:24 GMT | News Source: Xbox Solution | Posted By: Amanda Murphy | ||
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Industry leaders Kids' WB!, the #1 broadcast network for kids, Warner Bros. Animation, the most awarded animation studio in history, Xbox and Eventive Marketing, Inc., specialists in "reaching consumers at play," form an unprecedented partnership for a multi-year, multi-million dollar initiative for the ultimate interactive experience in the first-ever "Kids' WB! Crash The Backlot Tour.
" This tour makes kids stars in their favorite Warner Bros. Animation show by letting them voice the characters they love and inserting them into the on-screen action. The announcement was made today by Michelle Spinale, Director of Integrated Marketing, Kids' WB!, Frank Keating, Vice President of Marketing, Warner Bros. Animation, Jennifer Tweed, Marketing Manager, Xbox, and Sharon Kotler, CEO, Eventive Marketing, Inc.
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