| ActiveMac | Anonymous | Create a User | Reviews | News | Forums | Advertise |
|
|
|
User Controls |
|
New User |
|
Login |
|
Edit/View My Profile |
|
|
|
|
|
|
|
ActiveMac |
|
Articles |
|
Forums |
|
Links |
|
News |
|
News Search |
|
Reviews |
|
|
|
|
|
|
|
News Centers |
|
Windows/Microsoft |
|
DVD |
|
ActiveHardware |
|
Xbox |
|
MaINTosh |
|
News Search |
|
|
|
|
|
|
|
ANet Chats |
|
The Lobby |
|
Special Events Room |
|
Developer's Lounge |
|
XBox Chat |
|
|
|
|
|
|
|
FAQ's |
|
Windows 98/98 SE |
|
Windows 2000 |
|
Windows Me |
|
Windows "Whistler" XP |
|
Windows CE |
|
Internet Explorer 6 |
|
Internet Explorer 5 |
|
Xbox |
|
DirectX |
|
DVD's |
|
|
|
|
|
|
|
TopTechTips |
|
Registry Tips |
|
Windows 95/98 |
|
Windows 2000 |
|
Internet Explorer 4 |
|
Internet Explorer 5 |
|
Windows NT Tips |
|
Program Tips |
|
Easter Eggs |
|
Hardware |
|
DVD |
|
|
|
|
|
|
|
Latest Reviews |
|
Applications |
|
Microsoft Windows XP Professional |
|
Norton SystemWorks 2002 |
|
|
|
Hardware |
|
Intel Personal Audio Player 3000 |
|
Microsoft Wireless IntelliMouse Explorer |
|
|
|
|
|
|
|
Site News/Info |
|
About This Site |
|
Affiliates |
|
ANet Forums |
|
Contact Us |
|
Default Home Page |
|
Link To Us |
|
Links |
|
Member Pages |
|
Site Search |
|
Awards |
|
|
|
|
|
|
|
Credits |
 |
Microsoft Reboots Battered Surface With Razorfish | |
|
||
| Time: 14:35 EST/19:35 GMT | News Source: E-Mail | Posted By: Byron Hinson | ||
|
Microsoft is taking another run at Surface, this time with a new digital agency. Despite an ambitious marketing plan, the tech giant has had a rough time breaking into the crowded tablet market. Last month, Microsoft announced a $900 million write-off on excess Surface inventory, surpassing the brand's total revenue of $853 million since its October 2012 launch. It also slashed the price of its Surface Pro by $100, just one month after trimming up to 30% off the cheaper Surface RT. Now Microsoft has tapped Publicis Groupe's Razorfish to handle digital consumer marketing for both Surface and its Windows operating system as the brands move into holiday-planning mode. Razorfish already handled Microsoft's Xbox and Bing accounts and recently lost the Samsung business to Interpublic Group of Cos.' R/GA, the incumbent on both the Windows and Surface brands. | ||
|
Write Comment
Return to News |
Displaying 101 through 125 of 594 Prev | First | Last | Next |
The time now is
1:08:07 PM
ET.
Any comment problems? E-mail us |
|
Write Comment
Return to News |
Displaying 101 through 125 of 594 Prev | First | Last | Next |
The time now is
1:08:07 PM
ET.
Any comment problems? E-mail us |
