AMD has launched motherboard certification programme for desktop AthlonXP and Durons, and has enlisted the support of top mobo maker ASUS to promote the scheme in North America. The aim is to help system builders seed more AMD boxes in to American businesses. AMD PCs may be cheaper than equivalent performing Intel-powered machines, but on its own, this cuts little ice with corporates. Step forward the AMD Assured Program, a total cost of ownership (TCO) play, designed around quality assurance and shelf-life guarantees, as opposed to performance benchmarking.
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