Jiangsu Shinco Electronics, a leading manufacturer of consumer-electronics (CE) products in China, in view of the continued drop in domestic retail prices of DVD players and problems of royalty payments for exports, has decided to give up manufacturing the product line and shift to production of players based on China’s self-developed enhanced versatile disc (EVD) format, according to Chinese makers of DVD players.
Jiangsu Shinco is promoting EVD players most widely in the China market, among major local CE makers and vendors, the makers indicated. Under Shinco’s active promotion, retail prices for the EVD players may be lowered to 800 yuan (US$97), and disc contents will increase to 500 movies during the traditionally peak sales period prior to the Chinese New Year (February 9, 2005), the makers pointed out. The price level of 800 yuan is competitive since it is only slightly higher than that of DVD players, the makers said.
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