| ActiveMac | Anonymous | Create a User | Reviews | News | Forums | Advertise |
|
|
|
User Controls |
|
New User |
|
Login |
|
Edit/View My Profile |
|
|
|
|
|
|
|
ActiveMac |
|
Articles |
|
Forums |
|
Links |
|
News |
|
News Search |
|
Reviews |
|
|
|
|
|
|
|
News Centers |
|
Windows/Microsoft |
|
DVD |
|
ActiveHardware |
|
Xbox |
|
MaINTosh |
|
News Search |
|
|
|
|
|
|
|
ANet Chats |
|
The Lobby |
|
Special Events Room |
|
Developer's Lounge |
|
XBox Chat |
|
|
|
|
|
|
|
FAQ's |
|
Windows 98/98 SE |
|
Windows 2000 |
|
Windows Me |
|
Windows "Whistler" XP |
|
Windows CE |
|
Internet Explorer 6 |
|
Internet Explorer 5 |
|
Xbox |
|
DirectX |
|
DVD's |
|
|
|
|
|
|
|
TopTechTips |
|
Registry Tips |
|
Windows 95/98 |
|
Windows 2000 |
|
Internet Explorer 4 |
|
Internet Explorer 5 |
|
Windows NT Tips |
|
Program Tips |
|
Easter Eggs |
|
Hardware |
|
DVD |
|
|
|
|
|
|
|
Latest Reviews |
|
Applications |
|
Microsoft Windows XP Professional |
|
Norton SystemWorks 2002 |
|
|
|
Hardware |
|
Intel Personal Audio Player 3000 |
|
Microsoft Wireless IntelliMouse Explorer |
|
|
|
|
|
|
|
Site News/Info |
|
About This Site |
|
Affiliates |
|
ANet Forums |
|
Contact Us |
|
Default Home Page |
|
Link To Us |
|
Links |
|
Member Pages |
|
Site Search |
|
Awards |
|
|
|
|
|
|
|
Credits |
 |
Xbox's maker signs in -- with an 'X' | |
|
||
| Time: 08:49 EST/13:49 GMT | News Source: CNN | Posted By: Byron Hinson | ||
|
The most anticipated game system of the holiday season is due in stores next week, and the all-too-familiar company behind it might not be readily apparent. The Xbox console is, like many teen-agers, embarrassed to be seen with its parents. In its $500 million worldwide advertising blitz, Microsoft's name will appear in tiny type, if at all. If the software maker is mentioned, it'll be to appeal to gamers' parents, says John O'Rourke, the company's director of games marketing. Xbox is due out on Thursday during Comdex -- and could a more appreciative crowd be found that day anywhere than in Las Vegas? It's part of Microsoft's push to build (and bill it) as a unique and very un-Microsoft brand, one appealing to the 16- to 26-year-old male "hard-core gamer" whose acceptance is critical. | ||
|
Write Comment
Return to News |
Displaying 101 through 125 of 533 Prev | First | Last | Next |
The time now is
4:10:40 PM
ET.
Any comment problems? E-mail us |
|
Write Comment
Return to News |
Displaying 101 through 125 of 533 Prev | First | Last | Next |
The time now is
4:10:40 PM
ET.
Any comment problems? E-mail us |
