Why is the king of kids’ games getting involved with zombies, strippers and gunmen?
Japanese videogame giant Nintendo Co. built its fortune by being a corporate Peter Pan, offering cheery games for children — including the Mario Bros. series and Pokemon — while resisting its competitors’ urge to grab ever-older players. Like its competitors, it courted outside companies to supply games for its consoles, but Nintendo’s stronghold has always been the character-driven games it makes in-house.
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