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  What Gaming Shows Us About Microsoft Marketing
Time: 09:27 EST/14:27 GMT | News Source: E-Mail | Posted By: Brian Kvalheim

I recently had the opportunity, as part of a review of what works in systems security, to look closely at a couple of massively multi-user online games including "EverQuest" and "Star Wars Galaxies." Several of these now support up to half a million registered users and go beyond simple player co-operation to allow the exchange of virtual goods and information between thousands of players. That has some inherently interesting consequences: for example, what legal interest in, or responsibility for, the real world value of virtual goods or information in the game does the gaming company have?

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