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Microsoft Business Solutions CRM has been recognized in the industry as one of the fastest growing small and midmarket customer relationship management solutions. More than 2,500 organizations have acquired Microsoft CRM, representing a community of more than 100,000 unique users since the product's launch in January 2003. Microsoft CRM helps both product- and services-based organizations automate their sales, marketing, customer service and reporting strategy and is delivered through a global community of local reselling partners.
In a recent AMR Research Inc. report ("The Customer Management Applications Report, 2003-2008"), AMR analyst Laura Preslan said, "Microsoft CRM saw amazing growth in 2003, topping the charts with a 94 percent growth rate. Customer references cite three top reasons for why they invest in Microsoft CRM: viability, Outlook integration and ease of use."
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