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MSN TV Targets Older Americans and New Technology Users In National Advertising Campaign | |
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| Time: 10:11 EST/15:11 GMT | News Source: Microsoft Press Release | Posted By: Byron Hinson | ||
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MSN TV service from Microsoft Corp. (http://www.msntv.com/), a leading provider of Internet service on the television, today announced the launch of a national consumer advertising campaign designed by Euro RSCG Tyee MCM. The new holiday marketing campaign will target older Americans and new technology users who are accessing the Internet for the first time. MSN TV launched the campaign with television spots on national cable as well as via print, local radio and direct mail. Microsoft's initial budget for the campaign is estimated at $5 million. | ||
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