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Robbie Williams and Xbox team up to Rock Europe | |
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| Time: 11:27 EST/16:27 GMT | News Source: Microsoft Press Release | Posted By: Byron Hinson | ||
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Europes number-one entertainer and Europes best video game console are teaming up and taking their show on the road. At a press conference today in Berlin, Xbox and Robbie Williams together announced their partnership in Robbies upcoming European tour. Xbox is one of two headline tour sponsors and will have a presence at each of the tours 15 shows across Europe. The tour takes in eight countries and starts 28th June 2003 in Edinburgh. Were really pleased to team up with Robbie for what will be one of 2003s hottest events, said Neil Thompson, European Marketing Director, Xbox. As partners, were a natural fit. We both represent the best of our respective areas of entertainment, Robbie in music and Xbox in video games, and we are both poised for a fantastic 2003. Im really glad Xbox is partnering us for my new tour, said Robbie Williams. I love playing Xbox at home, and now I get to play it every night! Im looking forward to seeing all my fans having fun with Xbox at the shows. See you there! Xbox will provide Xbox demo pods at selected venues. Gamers will be able to play before the concerts and at the intermission. Xbox is also working with the other headline sponsor, smart, to develop some exciting surprises for Robbie fans. In addition, a special Robbie Williams DVD Pack will be introduced in Germany. For 29.99 (the price of a DVD controller alone), gamers will get an Xbox DVD Controller and an exclusive Robbie Williams DVD. The DVD contains a special message from Robbie to Xbox gamers, plus exclusive unreleased tracks, B sides, and footage from the making of his latest album, Escapology. The pack is available now in Germany while stocks last. The sponsorship is part of a strong marketing campaign from Xbox over the next few months. Initiatives such as a special interactive DVD, a giant travelling MegaCruiser with lots of Xbox games, and an enhanced version of the Xbox brand vision web site playmore.com all reach beyond traditional advertising to reach gamers in non-traditional ways, with an accent on trial. | ||
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